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Over the past few weeks, we've shared that PAW is moving through a structural transition that touches far more than a single product or feature.
The last blog spoke about why liquidity was temporarily removed, and why certain steps are being taken in a controlled order rather than rolled out gradually.
This blog continues that topic.
What we're beginning to show now is the first visible layer of a much larger alignment between what PAW has become technically, and how it presents itself publicly.
A Brand That Outgrew Its Origins
PAW started life in a very different era of crypto.
The early branding leaned into meme culture. It was playful, approachable, and intentionally light-hearted. Our OG identity helped PAW find an initial audience and build a community during a time when much of the space revolved around novelty and speculation.
Since then, the network itself has changed substantially. The scope of what's being built today has little resemblance to the original framing.
PAW is no longer just a decentralized exchange & staking experiment or a niche ecosystem of apps. It's becoming a coordination layer for multiple networks, tools, and access points. It's being designed to support complex routing, higher-throughput systems, stronger security models, and infrastructure-level integrations.
Over time, we tried to stretch the PAW name to carry this transition but there comes a point where adaptation stops being enough.
A brand rooted in meme culture, even one that has matured, creates friction when the underlying product is aiming to serve developers, infrastructure partners, and enterprise-level integrations alongside everyday users.
Retaining PAW as our name will continually affect perception, trust at first contact, and whether outside teams take a deeper look or just move on.
As part of our early 2026 restructure, we made the decision that the network and its surrounding products will transition away from the PAW / PAW Chain name. All associated platforms and products that are being unified under this new structure will carry a new name that better reflects where our tech is headed.
The values that PAW was built on are not being discarded:
✔️ Accessibility.
✔️ Fairness.
✔️ User-first design.
✔️ Long-term thinking.
What is changing is the container those values live inside.
Why Start With the Logo
Rather than revealing a new name immediately, we chose to begin with something more fundamental. A logo is a mark that reflects structure before labels - a visual foundation that can support everything built on top of it.
Below is the first look at the new logo.
At its simplest, the mark is an “F” contained within a geometric frame.
The outer shape represents a bounded system - a defined environment where many components can exist without fragmenting into disconnected parts.
The inner form represents flow and direction through that system.
Together, the logo emblem is designed to represent a framed network layer that routes value, data, and execution between chains and platforms.
There is a deliberate lineage here. PAW's original icon was a “P” contained within a block. Same principle but a different purpose.
If you noticed the “F” and immediately started guessing what it might stand for, that's expected. We're not revealing the new name yet. We can confirm one thing, though: no, it is not Ladder.
Alongside the primary logo, we've developed a full logo system designed to work consistently across environments:
The white logo on the Cool Cyan background is the primary and most frequently used version. It is optimized for dark and colored backgrounds, providing strong contrast across dashboards, interfaces, and marketing surfaces.
The black logo on the white background is reserved for use on white backgrounds where the white version would lose visibility.
Each has its own accented alternative below it for relevancy.
Additional horizontal and vertical versions containing the brand name are developed and will be revealed alongside the new name.
Clear Space and Exclusion
Every version of the logo follows a defined clear space rule. Nothing should encroach on this exclusion zone. These rules apply to all variations.
When someone sees our logo in different contexts, it should always feel like the same system speaking.
It's also important to be direct about this. This is not a rebrand in the sense of “new logo, new colors, same product”. The visual identity is changing because the underlying system has changed.
PAW is absorbing a set of upgrades that reshape how the network operates and what it is capable of supporting.
That includes, at a high level:
✔️ Stronger security foundations, including quantum-resilient mechanics
✔️ Faster processing and routing improvements
✔️ A more unified architecture across network components
✔️ Cleaner user interfaces and flows
✔️ A move toward a single coordinated platform surface rather than scattered tools
Trying to present this next phase under a name and identity rooted in meme culture creates constant friction. Not because memes are bad but because expectations matter.
We'll match those expectations without abandoning the values that brought this community together in the first place.
$PAW Coin Migration
Details around migration are now taking shape, and while we're not ready to share a full technical breakdown yet, we can outline how this will work at a high level.
For holders on the PAW Chain blockchain, migration will follow the same approach outlined in the quantum security upgrade blog. When the new quantum-secure wallet is available, users will be able to enter their existing seed phrase, and their new tokens will be automatically airdropped to that wallet.
For holders on other blockchains, new tokens will be automatically airdropped based on a snapshot that will be announced in advance.
We will clearly communicate when that snapshot will occur.
No ratios, deadlines, or additional steps are being published at this stage. Further specifics will be shared once finalised.
Centralized Exchange Handling
Because centralized exchange balances cannot be included in the migration process, exchange handling is being treated as its own coordination track.
We are in active communication with centralized exchanges regarding the upcoming changes.
Anyone currently holding PAW on an exchange should withdraw to a personal wallet as soon as possible to ensure eligibility for migration.
Further guidance around withdrawals, timelines, and any exchange-side actions will be shared once details are confirmed.
Why This Is Being Revealed Gradually
There are two competing ways to handle large transitions:
1️⃣ Reveal everything at once.
2️⃣ Reveal in controlled layers.
Given the scope of what's changing, controlled layers are the safer option.
Gradual reveals allow each part to be understood in context and reduce the chance of partial information driving speculation. We want to allow space for questions to surface and be answered before the next layer is introduced.
The logo is the first outward-facing signal of that process. The new name and deeper technical specifics will follow, as will migration mechanics.
Moving Forward Together
PAW began as a small experiment in a very different market environment, and what exists today is not small.
It isn't a meme project with a few features attached, it's becoming an infrastructure layer designed to support many different types of users, applications, and integrations under one coordinated system. We require and deserve an identity that reflects reality.
Every member of the team is laser focused on building a system that can scale indefinitely and simplify how value and workflows move across the world, and the work happening behind the scenes exists to ensure the resources, structure, and backing are in place to see that vision through.
Thank you, PAW Community, for staying with us through a period that isn't always comfortable, but is necessary to reach the version of this network we've been building toward for a long time.
More will be shared soon!