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We set out to build a single entry point for the entire PAW ecosystem - one place where every asset carries its data, its history, its voice, and its proof. By doing so, PAW also becomes the single entry point to all of Web3.
The goal is simple: reduce the guessing, cut down the tabs, and give builders, traders, teams, and communities a record they can act on with confidence.
Part 1 was the why. Part 2 is the how. Together they set the direction: one ecosystem surface where builders, traders, enterprises, and communities move with clarity, proof, and rewards tied to results.
Now let’s take you on a journey of how this looks for a project deploying on PAW - from the moment it launches to how it grows, communicates, and earns recognition.
From launch to live pages
Deploy a token and it immediately receives a live page. Price, volume, liquidity, FDV, holders, contract address, and time since launch are visible with fast charts in candles, line, and depth views.
A deployer connects PAW Wallet to claim the page, upload a logo and banner, set names, link socials, and add a description. Updates are written in markdown, pinned when important, and preserved in context - from AMAs to incidents and fixes. AI moderation screens each submission for malicious links, injected code, and sensitive topics, blocking or flagging before it reaches readers.
Finding markets that matter
Discovery follows trader behavior, not marketing slogans. Filters let users sort by New, Popular, High Volume, Verified, Doxxed, and velocity. Trending tokens show their drivers: depth of liquidity, shifts in holder cohorts, or a pinned update.
And how would this look for the user?
Tokens launching through the pipeline carry “Launching Soon” and “Live on Launchpad” tags. One-click upgrades during deployment - Trending Bar slots, homepage banners, featured blog placements, and social bundles - make reach transparent, labeled, and timely.
Growth scored and rewarded
The leaderboard is public and rules are fixed. Projects rise by what cannot be faked for long: volume, market cap, liquidity depth, holder growth and retention, cadence of shipping, recovery after incidents, and community engagement. Rewards accrue in brackets funded by network fees.
This brings us to the leaderboard: a deployer’s dashboard shows current rank, claimable rewards, and a breakdown of metrics. Claims are signed with the deployer’s wallet. Cooldowns and anti-gaming logic prevent abuse. Example: a project crosses into Rank 4, a 5,000-unit reward unlocks, the deployer claims, and the log updates in public view.
Conversation with guardrails
Every asset has its own discussion lane. To post, a wallet must hold the minimum balance. Upvotes lift useful voices. Flags remove harm. AI moderation blocks scams and payloads before publication. Conversation stays tied to the asset and remains searchable as part of its history.
Trade with context: Q&A
Questions come up quickly, so we put together a Q&A to give clear answers.
Q: I want to spot movement without five tabs. What changes?
A: Open one page, apply filters, and see volume, velocity, or new listings. When a token trends, the page shows why - liquidity rising, holders shifting, or a team note pinned.
Q: How fast is the truth?
A: One hop. From claim to buys, sells, holder distribution, or contract verification in PAW Scanner. Calculations are shown, so nothing is hidden.
Q: Can paid reach distort the board?
A: No. Paid slots - Trending Bar, homepage carousel, banners - are labeled and separate from organic ranking. Leaderboard position is earned on-chain.
Q: What about brand-new listings?
A: They appear with a “New” badge and time since launch. Filters let traders target discovery while weighing risk.
Enterprise-grade clarity
But what about enterprise level - what changes, and what is the outcome?
Problem: Risk assessments are slowed by scattered updates and missing history.
What changes: Every asset page is standardized, verified teams set names and visuals, release notes and fixes are posted in markdown with timestamps, and PAW Scanner provides buy/sell trails, holder changes, and contract verification.
Controls: Wallet gating with balance thresholds, AI moderation, rate limiting, and abuse detection protect the signal. Paid placements are labeled and auditable. Leaderboard rules and cooldowns prevent manipulation.
Assurance metrics: PAW will publish median load times, fraud blocked with reason codes and response time, percentage of assets claimed and posting, liquidity depth distribution across brackets, and leaderboard rewards issued with full source and sink records.
Outcome: Due diligence compresses from days to minutes. Counterparties can be compared on operational history backed by on-chain proof.
The community compact
Growth pays for itself: leaderboard rewards are drawn from network fees, and logs are public. Launches through the pipeline carry tags and can add labeled reach. Conversation lanes remain useful because noise is blocked before it begins.
- Clarity over cleverness: if it takes a minute to understand, it stays. If it takes five, it’s fixed.
- Proof beside pitch: every claim links to verification.
- Promotion without tricks: placements are labeled and logged.
- Records that persist: histories stay attached to the asset.
- Skin in the game: posting requires balance.
Under the hood
The surface is simple, but the stack behind it is built for speed, scale, and security:
- Frontend: React + Tailwind on Next.js.
- Backend: Node.js with PostgreSQL and a Redis layer for live feeds.
- Data: native indexers with an internal charting engine.
- Scale: Redis or Varnish caching, pruning inactive pages, predictable latency at peak.
- Security: wallet signature verification, rate limiting, content-abuse detection.
- Capacity: support for 10k+ pages with live feeds.
- Posts: markdown with AI moderation.
Roles and permissions
Different users interact with the network in different ways. Each role carries its own set of abilities:
- Visitor: view tokens, charts, blogs, leaderboard.
- Registered user: post comments (wallet-gated), upvote, follow.
- Deployer: claim pages, edit profiles, post updates, claim rewards.
- Admin: flag/remove content, manage ad space, verify deployers.
- AI moderator: prescreen posts and comments.
Monetization surfaces
Visibility matters, and PAW makes it clear where and how it can be earned or purchased:
- Trending Bar: top five tokens, earned or purchased, labeled.
- Ad space: banners across key pages, sidebars, custom launch placements.
- Boosts/add-ons: featured positions, homepage carousel, blog promotion, discounted launch bundles during deployment.
Analytics and charts
Traders need more than numbers - they need context. Every page carries core analytics that tell the story:
- Live price feeds for each token.
- Historical charts: candles, line, depth.
- Trending ranked by volume, price action, velocity, and engagement.
- Filters that mirror trading habits: New, Popular, High Volume, Verified, Doxxed.
Brand and UX
Clarity is reinforced through design. The interface keeps focus on the essentials:
- Clean interface with dark and light modes.
- PAW branding throughout.
Homepage includes a featured carousel, the top-five Trending Bar, and ecosystem stats.
Meme Contest Reminder
Reminder - the PAW Meme Contest closes today at 23:59 UTC. Get your submissions in now at paw.to/memecomp.