Strengthening the Voice of the Chain

It’s no secret that community-driven projects rely heavily on how well they communicate. As PAW continues to expand its reach, build new platforms, and onboard new holders and projects, the way we show up online matters more than ever.

Clear messaging isn’t just a marketing function. It’s infrastructure.

With that in mind, we’re evolving the way we handle social content.

Bravo will step into the role of Senior Social Media Manager, leading the tone, direction, and structure of our digital presence. He’s been with PAW since shortly after launch, working across brand, design, backend flow, web platform development, and long-term positioning. He’s contributed to almost every layer of the chain quietly, building the rhythm of the brand in the background. This next step gives him the space to focus entirely on one thing: shaping the way we communicate, at scale.

He’ll be working across platforms to bring consistency and clarity to how PAW speaks. From thought leadership to updates, from campaign arcs to simple posts, the structure matters. And structure is what this role brings.

Anny will be assisting across content, with a strong focus on how the project speaks to the people behind it. If you’ve listened to our Twitter Spaces, you’ve likely heard her already. Her natural tone, community focus, and deep understanding of the project’s purpose make her an ideal fit to help keep our voice grounded as we grow. This role gives her a direct channel to shape short-form content and maintain that bridge between the brand and the people building around it.

We're hugely appreciative of the support our community continues to give us. From helping to spread the word to offering constant feedback, your contribution doesn’t go unnoticed. As part of this shift, we’ll be shining more light on those efforts, creating space to highlight the people helping to build this movement.

At the same time, this new direction allows us to better identify where our documentation is clear and where it’s falling short. Our social channels are designed to inform and promote - not to become a helpdesk. Builders, traders, educators, newcomers, and degens alike should feel completely at home with how our tools work, how they’re structured, and how to access what they need. Education is a major focus for us as we scale, and we intend to play a role in training the next generation of Web3 contributors.

"There is a person tweeting behind every brand. I want to know who that human is." - Bryan Kramer, CEO of PureMatter

This change is one of many internal shifts happening at PAW right now. We’re refining structure, tightening focus, and placing people where they perform best. 

EmmasContactPaw officially steps into the Lead Moderator role across Discord and Telegram. A community member since Jan 2023, Emma progressed from active contributor to support lead, helping steer the recent migration. With experience in crypto since 2021, he’s now a key presence across all platforms.

Joining him is Vanguardas, bringing moderation experience from several projects since 2023 and crypto knowledge dating back to 2017. Though new to PAW Chain, Van’s leadership background and fast-paced support style are already making a strong impact.

These aren't headline moves. They’re foundational.

Finally, don’t forget to mark your calendars - our PAW Anniversary X Space is happening on July 30th at 3PM UTC. This special event will celebrate the growth of the PAW ecosystem and feature three exciting guests:  Naked Mole, the first project ever onboarded to PAW Chain, as well as Tidycoin and Sock Inu, our most recent additions. These projects will share their journeys, what drew them to PAW Chain, and how their experiences have developed since joining the network. Whether you’re a longtime supporter or new to our community, this Space is a great opportunity to hear directly from the builders who are helping shape our future. Join us as we reflect on how far we’ve come, and get a glimpse of what’s ahead.

Set a reminder ➜ https://x.com/i/spaces/1ypKdZklQnoJW

More updates will follow as we continue building the right team around the future of PAW. 

For more information, visit us at https://pawchain.net