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As PAW enters a new era, it’s time to talk about something many of you have been waiting for: the refresh of our brand identity!
We’ve updated you all over the last months about expanding PAW into a technology foundation that connects Web2 and Web3, and the brand needs to reflect that growth. But this update isn’t only for enterprises or partners. It’s also for you - our community, our holders, and our builders.
Evolving PAW, Without Changing What Makes It PAW
Let’s address the biggest question upfront: No, we are not doing a complete corporate facelift. The PAW you know will still feel like PAW.
Our logo will be slightly refined for a cleaner and stronger logo, that is easier to use across all platforms, but not drastically different. What will change more noticeably is the color palette, style, and overall visual language. This refresh is about giving PAW a unified, recognizable, and scalable identity that feels modern, premium, and future-focused, while still being welcoming, energetic, and community-driven.
Why the Brand Update Matters - For Everyone
We’re expanding into enterprise-level infrastructure, and that requires clarity, trust, and consistency. But this brand update isn’t only for companies, it’s also for the community.
A stronger, cohesive brand gives you:
- A clearer identity across all apps and tools
- A cleaner ecosystem experience
- A modern and recognizable look that grows with the project
- More credibility when talking about PAW in your own circles
- A network that looks as strong as it actually is
And importantly: This new brand helps the marketing team position PAW exactly where it needs to be for 2026.
Some people have asked why we don’t share the full marketing strategy publicly. The reason is simple: no serious company gives away their playbook. Marketing strategy takes planning, research, positioning, and investment. Sharing it publicly would remove our competitive edge and hand it to other projects for free.
What we can share, and what matters most, is the outcome:
PAW is being set up for a strong, focused, and well-prepared launch in Q1 2026.
Still Community-First. Always.
We’ve seen some concerns that PAW is “going too corporate.” Let’s be clear: We are building enterprise-level technology, but we are not becoming a corporate project. PAW has always been powered by its community and that doesn’t change.
The brand update simply makes sure PAW looks as strong externally as it is internally, without losing its personality.
The Dashboard: A New Experience, Built for Everyone
Today, every major tool in the PAW ecosystem lives separately: scanner in one place, wallet in another, validator tools somewhere else. The new PAW dashboard will change that. It brings the entire ecosystem together into one unified interface:
- Your wallet
- Your apps
- The scanner
- Subnet tools
- Network activity
- Ecosystem access
- Personal settings
Everything in one place, simple to navigate, clean to use, intuitive for newcomers, and powerful for advanced users. Our new dashboard reflects the new brand and the future of PAW as a unified ecosystem, not a collection of isolated tools.
There will be two dashboards: one dedicated to our community and one built specifically for enterprises, ensuring that every user gets the experience and tools they need. We’ll reveal more about the dashboards closer to launch, once the chain is nearly ready to return.
Timing: When Everything Comes Together
The rebrand, dashboard integration, UI/UX redesign, and visual refresh will be rolled out shortly before the chain comes online again. That means when PAW returns in Q1 2026, you won’t just see technical upgrades - you’ll experience an ecosystem that feels new, unified, and ready for the next chapter.
A Stronger Identity for a Stronger Future
PAW is growing and expanding into spaces that require reliability, trust, and excellence, while still celebrating the community that built it.
The new brand helps us:
- Communicate our vision clearly
- Strengthen our presence with enterprises
- Empower community onboarding
- Improve marketing performance
- Make PAW instantly recognisable across platforms
- Deliver a unified experience for every user
And most importantly: It sets PAW up for success in Q1 2026. The future of PAW is bigger, brighter, and more connected, and this brand update is the beginning of that journey.